In this area the focus is on the Wicked-QUPPVAC world in which, and about which, we must make choices.

The Wicked World with which we must contend is:

• Q – QUICK – Responsive – quick to respond/react
• U – UNPREDICTABLE – the unexpected is to be expected – forecasts are fantasy!
• P – PARADOXICAL – Multiple commercial contradictions, organizational dilemmas and managerial conundrums face us
• P – POLITICAL – Managerial/leadership work is the power suffused melding and pursuit of vested interests
• V – VOLATILE – turbulent, capricious, inconstant, unstable
• A – AMBIGUOUS – Multiple interpretations always possible – circumstances are indeterminate, no certainty
• C – COMPLICATED – Everything is tangled – connected and interdependent

Good choices come from good judgement and that comes from Practical Wisdom!